Creating a brand culture can not ignore the jewelry packaging

Jewelry packaging is the embodiment of the art and culture of brand. Jewelry packaging is not only to solve problems such as styling, color, aesthetics, but also to consider packaging materials, structure, cost, technology and so on. Moreover, as one of the means of market competition; jewelry packaging should be combined with the product's own structural characteristics, according to the shape, shape, size, color, materials, style, etc. of the jewelry to determine the design, shaping the personality and temperament of the jewelry brand.

Jewelry packaging design should be market-oriented, consumer-centric, reasonably positioned packaging style to avoid disconnection from the market, only in accordance with market and consumer demand, in order to make the packaging meet the target consumer age, level, aesthetic taste, etc., resulting in resonance. Only products that resonate with customers can become customers' confidants, and they can gain a foothold in the consumer center in order to make customers a loyal fan.