Customization makes jewelry packaging more in line with brand style

Customization makes jewelry packaging more in line with brand style

If good-looking jewelry is matched with a good packaging design, it will definitely play the role of finishing touch. It will increase the brand image and make customers more easily attracted and accepted, grasp the psychological needs of core customers, and create its own brand characteristics. . To create a brand-specific jewelry packaging, you can think about these aspects.

1. Research and positioning, according to the age, gender, cultural habits, etc. of the target consumer group, there will be different preferences for the color and shape of the packaging. Different jewelry products also have different characteristics, so what needs to be done in the early stage of design is research, and then according to the information obtained, the positioning of brands, products, consumers, etc. is carried out. 

   

    

2. Design ideas around positioning. If you want to do well in jewelry packaging design, you must have a clear idea. From the whole to the part, from the type to the processing method, you must plan in detail.

3. After you have the idea, you can choose the packaging materials based on various factors. Materials currently available for packaging include natural materials such as wood, cloth, paper and metal, while synthetic materials include rubber, synthetic fibers and plastics. After analyzing the physical and chemical characteristics of various materials, select the most suitable material.

Fourth, carry out the design of the shape and structure. This design needs to take into account the specifications, shape, placement direction, structure and other factors of the packaging, which is the most basic design work.