Jewelry display is simple but not simple

For jewellery retail, comfortable jewellery display can bring good visual enjoyment to customers, stimulate customers' desire to purchase, enhance brand influence, spread brand culture, and subtly implant brand impressions into customers' minds. Appropriately reduce the display, attracting customers and better retaining customers. The minimalist jewellery display is as simple as the minimalist design, but simple but not simple yet beautiful!

The first is to reduce the goods. More products are not conducive to the selection, it is necessary to let the customer make up their minds through the promotion of the employees, instead of letting the customers pick up the dazzling ideas! That is, selling instead of selling it!

The second is to reduce the color, the general jewelry props should not exceed four, preferably between two or three colors, the counter does not exceed three colors! More colors will reduce the level of jewelry, color chaos will disturb the vision! The color of jewelry props should be able to set off the beauty of jewelry! The color of the props should not be the same color and vividness, and the area is higher than the color of the gem!

The third is to reduce the decorations, too many will take the lead, especially not to superimpose the goods on the decorations! This is the most common phenomenon in jewelry display at present, ignoring sales is the real purpose.

The fourth is to reduce the text. It is necessary to have texts to guide and generalize in many jewelry items. Don't let the customers see the pictures, but don't understand them. A few words and one or two sentences are enough!

Fifth, it is to reduce the content, do not express too much meaning, many jewelry exhibitions contain the stories and meanings that customers can't understand, too complicated, the expression must be clear, concise, clear at a glance, and have visual impact! In short, the jewelry display should be for the sales service, so that the products are attractive and attractive, presenting the characteristics and advantages of the goods, and must not be good for the counter alone, beautiful!