What are you need to know about jewelry display

Nov 27, 2019

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Jewelry display is just one of the visual marketing techniques. It uses a variety of jewelry props and decorations, combines brand culture, jewelry design, fashion, personality and other elements, and uses various display techniques to rely on space to display the characteristics, style or theme of sales activities Express it fully. But do you know about jewelry display?

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Efficient space utilization

In a limited retail space, maximizing flat efficiency is a problem for all retailers. This does not mean filling the entire space with jewelry products. Our divisional teaching in the visual space has always been a part of everyone's focus.

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Visual display balance

The combination of display and art is also the future trend. However, more importantly, designers can draw inspiration from art paintings, about perspective, and about visual balance. As a designer, I will not be willing to bring a discordant sense of conflict to customers' vision. Therefore, it is recommended to maintain the uniformity of colors and materials in the same space.

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Lighting and mirror

Looking at the jewelry display from all angles, how does it look from a distance and how does it look from a close range? If it is outdoors, how does sunlight affect your work? As we all know, lighting can add color to jewelry display, but also can make jewelry display overshadowed. For jewelry display, lighting is the top priority. Those gorgeous fire colors, textures and colors all rely on lights to attract customers.

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Jewellery display layout and arrangement

 Regardless of color, style, series, and theme, reasonable display planning is required. The main purpose is to create a feeling for consumers that there are treasures hidden in any corner of the entire store, waiting for consumers to discover. Jewelry display should greatly improve the product, display should not form a competitive relationship with the product, divide the consumer's attention, and even make consumers spend a long time to guess what the product is and how it looks.

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Nowadays, the importance of display is more emphasized in jewelry display, and effective props are used to attract the attention of customers. Especially in the case of fierce market competition, a jewelry display with visual impact will play a role in catching customers' attention for the first time Stay and seize the opportunity. Aesthetic jewelry displays can often make consumers remember and impress, and stimulate their consumption, create brand influence, and spread brand culture.


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