What do you need to pay attention to designing jewelry windows?

The window display is the main window of the brand image, so we must consider the unity of color, style and theme. The window display can add a series of props according to the season, theme and other elements. But it must be in line with the goods on display, so what do you need to pay attention to designing jewelry windows?

1. Consider the customer's walking sight:

The window is still, but the customer is walking and moving. Therefore, the design of the window should not only consider the customer's static viewing angle and the optimal line of sight height, but also consider the visual effect of the window from far to near, and the effect of “moving the scene” in front of the window. The creativity of the design window is different, the theme should be simple, and the brightness of the window in the window should be appropriately increased at night.

2. The window and the store should form a whole:

The window is a part of the storefront, and the layout should match the overall display style of the storefront to form a whole. In particular, the transparent window should not only be considered in harmony with the style of the entire store, but also the color coordination of the groups of counters closest to the window.

3. Match to the marketing activities in the store:

The window can tell about a general business message, which conveys the sales information in the store. The transmission of such information should match the activities in the store. For example, the window is the theme of the "new arrival". The theme displayed in the store is also based on the new style.