Why does jewelry packaging not work as expected?

Well-designed of jewelry packaging is very important for jewelry brands, because jewelry packaging design can not only improve the quality of jewelry, but also effectively enhance brand awareness. However, some brands have also done packaging design, but they have not achieved the expected results. Why is this? What should I pay attention to when doing jewelry packaging design? 

Firstly brand awareness is strong

Jewelry brands pay attention to the promotion and sales of products, but rarely pay attention to the promotion of brands. Some brands in their view spend money on jewelry packaging design, which is a low-return investment project. However, the brand is an intangible asset that is built on the consumer's subtle influence. Only when the brand has an influence in the consumer population will the jewelry have a better market and promotion. If you do not value the value of the brand and only focus on the promotion of jewelry, then the promotion and development of the market may not be smooth.

Second: jewelry packaging design must have a reasonable content

The reasonable connotation is based on the consumer's trust in jewelry, and has a good brand recognition, which is conducive to mining the design concept of expressing jewelry products, so that consumers can form a deeper impression. Therefore, in the jewelry packaging design process, we must have a reasonable connotation, rather than blindly pursuing high packaging materials, complex packaging processes, those are additional needs, the connotation is the real mainstream. The easiest way is to start with color and give consumers a visual impact, so that the use of color can attract consumers' attention and promote consumption.

Third : jewelry packaging design creativity and professional

These are two very important concepts. The profession is the foundation, the creativity is sublimation, the profession is not good, and only the creativity is not appropriate. Only the combination of the two can not only let the consumer see the professionalism, but also see the creativity, so that the brand will be recognized during the purchase and wearing process, and the brand will be freely promoted.