Five steps to think about the brand of jewelry packaging

Good-looking jewellery, if paired with a good packaging design, will definitely play a finishing touch. Increasing the brand image will also make it easier for customers to be attracted and accepted, grasp the psychological needs of core customers, and create their own brand characteristics. . To create a brand-name jewelry package, you can think about these aspects.

First, research and positioning, according to the age, gender, cultural habits of the target consumer group, there will be different preferences for the color and shape of the packaging. Different jewelry products also have different characteristics. Therefore, in the early stage of design, what needs to be done is research, and then according to the information obtained, the brand, product, consumer and other aspects are positioned.

Second, around the positioning, design ideas, in order to do a good job in jewelry packaging design must be clear, from the whole to the part, from the type to the processing method must be conceived in detail

Third, after conceiving, you can combine various factors to choose the packaging materials. Materials currently available for packaging include natural, wood, fabric, paper, and metal materials. Synthetic materials include rubber, synthetic fibers, and plastics. Analyze the physicochemical characteristics of various materials and select the most suitable material

Fourth, the design of the shape and structure, the design needs to take into account the packaging specifications, shape, direction of placement, structure and other factors, is the most basic design work.

Fifth, the design of visual effects, generally through the text, graphics, color and other factors to bring consumers an intuitive visual experience, and to convey product information and brand culture.