What is the importance of jewelry packaging box?

Sep 10, 2019

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In the process of jewellery sales, in addition to being displayed in exquisite jewellery items, jewellery is usually placed in a delicate jewellery box at the end of the sale. Like a delicate flower is carefully cared for. How does jewelry box design as a marketing end highlight its importance?

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Jewelry itself integrates visual communication design, industrial design, consumer psychology, marketing and other fields. The jewelry packaging designed according to the brand concept can position the brand , interpret the psychological needs of customers and the brand characteristics.

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Before the jewellery is delivered to the customer, it is packaged first. The jewellery box represents the brand culture and design concept. These are the jewels that cannot be fully expressed. They need a series of packaging to match the image and design connotation of the brand. Jewelry attraction and the brand culture of packaging design, so sales will get twice the result with half the effort.

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